Email Marketing

eMarketing - Point of Touch Email Marketing Program

 

As your Email Marketing Strategist we can provide strategic leadership and lead internal and external business partners in the planning, strategy, production, execution, reporting, and analysis of outbound email marketing.  This includes developing and managing email marketing schedules, coordinating the collection and trafficking of email marketing campaigns.

 

We have extensive experience leading the email marketing process; including directing project management, AE, writing, and directing creative team members to develop new promotions/programs through brainstorming, competitive research, and/or business need. 

 

We have a thorough understanding of commonly used concepts, practices, and procedures particular to email marketing.

 

Experience:

Writing and refining project briefs and ensuring development and management of workflow meet critical deadlines.

 

Developing strategic list criteria's for the targeting of email distribution.

 

Managing and maintaining email marketing calendars for clients.

Developing and managing email marketing campaign workflows to meet deadlines.

 

Planning and implementing website promotions into effective cross-sell messaging.

 

Reporting:

Data analysis of email metrics and subscribers (list analysis).  This includes analyzing daily, weekly, monthly, and quarterly reports measuring the performance of email conversion, number of campaigns sent, open rates, click through rates, gross sales, sales per email, increased retention and impact on lifetime value of the customer.   

 

Analysis of email marketing programs to identify customer insights and opportunities.  Analysis of reporting above may uncover key customer segments and opportunities for differential treatment.   

 

Data analysis and program development in the following areas: distribution/frequency reporting, bounce back/bad address rates, response rate reporting, demographics, ROI, & cost per response/sale.

 

Production:

Create and implement new processes/systems when needed.

Lead brainstorming sessions and strategic discussions.

 

Assist with training of new email marketing team members.

 

Our Point of Touch Email eNewsletter program is a powerful, all-in-one email marketing solution that's incredibly easy to use. Take a look at our list of benefits and we think you will agree: enewsletters

 

Personalize your customer relations. Studies have shown that people respond better to emails that actually address them via their first name. Our eNewsletter program allows you to capture your subscribers name when they signup to your mailing list. You can then use this fields in your email to deliver personalized content.
 

Send any type of email communication. Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations -- anything! email ads and newsletters
 

Improve sales and increase revenue. Selling a product or service from your website? Why not use our eNewsletter program to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a "subscriber-only" discount. Your imagination and creativity really are the only limits!
 

Build trust in your subscribers. One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you. email advertising
 

Unlimited number of subscribers and lists. Create hundreds or even thousands of mailing lists and either import your existing subscribers and/or we will create a subscription form for your web site. email marketing works
 

Complies with email laws. Our program includes powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign. email marketing support

 

Features
Ability to have multiple newsletters Yes
Choice of SMTP, PHP mail, QMAIL or Sendmail sending. Yes
Archive system. email marketing services Yes
Multi-lingual front end. email subscriptions Yes
Subscriber Features
Ability for users to edit their details. Yes
HTML or plain email options. email optin Yes
Admin Features
Hidden newsletter options. email newsletters Yes
Ability to add/delete/edit newsletter members. Yes
Support Features
Free Support Forums. email marketing Yes

 

- Runs from your web server so you don't rely on any third parties

- Boost sales and profits by sending special offer to customers

- Improve customer service with personalized communication

- Create customer loyalty and trust while lowering marketing costs

- One-to-one personalization, such as first name etc. You can then use these to personalize your emails, which has been proven to increase reader response rates by as much as 600%! 

 

Now, you've got the tools to manage your subscriber list, send professional newsletters and track results such as click throughs. You can also set up your own autoresponders.

 

Companies
Jeff Dean has created and managed email programs for:


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 Get Started Today!

Call Jeff Dean (949) 689-0449


  Return Path- keeping the world safe for email   

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