As your Email Marketing
Strategist we can provide strategic leadership and lead internal
and external business partners in the planning, strategy,
production, execution, reporting, and analysis of outbound email
marketing. This includes developing and managing email
marketing schedules, coordinating the collection and trafficking
of email marketing campaigns.
We have extensive
experience leading the email marketing process; including directing
project management, AE, writing, and directing creative team members to
develop new promotions/programs through brainstorming, competitive
research, and/or business need.
We have a thorough
understanding of commonly used concepts, practices, and procedures
particular to email marketing.
Writing and refining project briefs and
ensuring development and management of workflow meet critical deadlines.
Developing strategic list criteria's for the
targeting of email distribution.
Managing and maintaining email marketing
calendars for clients.
Developing and managing email marketing
campaign workflows to meet deadlines.
Planning and implementing website promotions
into effective cross-sell messaging.
Data analysis of email metrics and subscribers
(list analysis). This includes analyzing daily, weekly, monthly,
and quarterly reports measuring the performance of email conversion,
number of campaigns sent, open rates, click through rates, gross sales,
sales per email, increased retention and impact on lifetime value of the
Analysis of email marketing programs to
identify customer insights and opportunities. Analysis of
reporting above may uncover key customer segments and opportunities for
Data analysis and program development in the
following areas: distribution/frequency reporting, bounce back/bad
address rates, response rate reporting, demographics, ROI, & cost per
Create and implement new processes/systems when
Lead brainstorming sessions and strategic
Assist with training of new email marketing team
Point of Touch Email eNewsletter program is a powerful,
all-in-one email marketing solution that's incredibly easy
to use. Take a look at our list of benefits and we think you
your customer relations.
Studies have shown that people respond better to emails
that actually address them via their first name. Our
eNewsletter program allows you to capture your subscribers
name when they signup to your mailing list. You can then use
this fields in your email to deliver personalized content.
Send any type of
Newsletters, special offers, follow-up emails, member
notices, customer service announcements, affiliate emails,
invitations -- anything!
email ads and
Improve sales and
increase revenue. Selling a
product or service from your website? Why not use our
eNewsletter program to send a series of follow-up
autoresponders to your potential customers after they signup
for your newsletter? You could send them a free whitepaper,
more information on your products, or even a
"subscriber-only" discount. Your imagination and creativity
really are the only limits!
Build trust in your
subscribers. One of the most
import steps in the buying process is to establish trust
with your visitors. By starting your own weekly or monthly
newsletter, you're establishing your website as a credible
source of information, which helps your visitors build up
their trust in you.
Unlimited number of
subscribers and lists.
Create hundreds or even thousands of mailing lists and
either import your existing subscribers and/or we will
create a subscription form for your web site.
Complies with email
laws. Our program includes
powerful permission features, such as double opt-in
confirmation and one-click unsubscribe which puts you in
control of your email marketing campaign.
to have multiple newsletters
of SMTP, PHP mail, QMAIL or Sendmail
Multi-lingual front end.
for users to edit their details.
plain email options.
to add/delete/edit newsletter
Runs from your web server so you don't rely on
any third parties
Boost sales and profits by sending special offer
Improve customer service with personalized
Create customer loyalty and trust while lowering
One-to-one personalization, such as first name
etc. You can then use these to personalize your
emails, which has been proven to increase reader
response rates by as much as 600%!
Now, you've got the tools to manage your
subscriber list, send professional newsletters
and track results such as click throughs. You
can also set up your own autoresponders.