Lead Generation Program
Leads are essential for successful sales, but finding
enough of those leads can be a problem even for the most skilled sales
and marketing team. So we created a unique, integrated lead generation
process that brings together all of the most effective offline and
online methods in order to ensure that your targeted audience
efficiently goes from initial contact through sales closure without
problems or delays.
Here's how it works:
Step 1) Strategy and Scope Formulation
Before we begin any lead generation process, we must first understand
your goals, objectives and resources, then we can create a detailed
strategy and an accompanying scope document focused on maximizing your
company's return on its investment.
Step 2) Lead Generation Product Selection
Our trained team will then assist you in selecting the messages,
methods, and sequences of lead generation methods in order to maximize
your success while minimizing costs.
Step 3) Execution
Now it's time to put those methods into action. Here are just a few of
the methods we can use for your process:
High Impact Dimensional Mailers - ideal
for reaching high level decision makers
Targeted Tele-Qualifying - perfect for
identifying the "needle-in-the-haystack"
Electronic Direct Marketing -
cost-effective way to reach more people Online
Web Events - innovative way to showcase
your products/services without the expense of a traditional seminar
Step 4) Follow-Up
If we just stopped with Step 3, you'd be missing out on a large number
of opportunities. We understand that in many cases it's the follow-up,
not the initial contact, that closes the sales so we also develop an
ongoing communication sequence that will keep you connected to your
potential clients. This sequence includes:
Follow-on and reminder emails
Step 5) Results Analysis
We know that each of your marketing dollars needs to be accounted for.
So at the end of the cycle, we conduct a complete analysis of the
results so you'll be able to see for yourself just how successful the
campaign was. Plus, the detailed analysis will make future marketing
decisions easier for you and your team.
Please contact us to find out